Gro

Introduction: The Real Problem With LinkedIn Prospecting Account-based prospecting sounds simple in theory: define your ideal persona and go find them. In practice, most teams hit a wall the moment they open LinkedIn. Try searching for these three high-value scenarios: LinkedIn can’t translate any of these into a native search. Even with Sales Navigator, you’re forced into title guessing and manual filtering. This is a structural limitation of filter-based search. Gro solves this by shifting from “Keyword Matching” to AI-Driven Persona Discovery. What Is Account-Based Prospecting (And Why Filters Break…

 Modern B2B sales teams lose 21% of productivity to “Architectural Fragmentation.” Successful 2026 prospecting requires a unified platform that collapses discovery, technographic triangulation, and native CRM integration into a single workflow. By shifting from volume-based searches to readiness-based timing, teams gain a decisive competitive advantage in pipeline velocity and data integrity. Why Sales Prospecting Needs to Be Rebuilt?  Enterprise sales teams waste 21% of their day on data entry. Not selling. Not having conversations. Building lists. The problem is in its architecture. Your sales prospecting software lives scattered across five…

Your CRM says you have $2.3 million in the pipeline for Q1. Your forecast model says you’ll close 20% based on historical averages. Your sales leader is confident because the deals are “qualified” – right job titles, right company sizes, opened the emails, took the demos. Then you close $310K instead of $460K and everyone’s scrambling to explain what happened. Here’s what happened, you were measuring the wrong thing. Job titles and email opens tell you who should buy based on 2019 patterns. Buying intent tells you who’s actually going…

The 1% Problem: Why Your Outbound is Stalling The “spray and pray” era is officially over. The average email outreach reply rate has plummeted to 1%. Here’s why, most teams are outbound blindly, trapped in what I call the “Snapshot Era” of Lead Scoring.  They define an ICP, buy a static list of titles, and hit “send.” But a lead being “qualified” on paper doesn’t mean they have a propensity to buy right now. To scale in 2026, modern revenue teams are moving toward Propensity Analysis, a research-backed methodology that…

Sales teams drown in prospects. Thousands of names sit in CRMs, each one a potential deal—or a dead end. The question isn’t whether opportunities exist. It’s knowing which ones deserve your time before someone else closes them. Enter propensity scoring: a predictive model that calculates conversion likelihood using real data instead of hunches. Gro’s AI sales agent automates this process, delivering transparent scores that reveal not just which leads matter, but why they rank where they do. What follows is a complete breakdown of how propensity scoring works, how Gro’s…

LinkedIn automation software has a trust problem—and for good reason. You’ve seen it: strangers sending connection requests with zero context, templated messages blasted to 500 people, follow-ups so robotic they scream “bot.” Most LinkedIn automation tools taught an entire generation of B2B professionals to spam at industrial scale. But here’s the reality: manual outreach doesn’t scale either. Not when you’re managing 300 prospects, spending 20 minutes researching each one, watching your pipeline collapse when your top SDR takes vacation. What if automation made your outreach better, not just faster? That’s…