buying intent

The future of sales isn’t manual—it’s predictive. Walk into most sales floors today and you’ll find reps drowning in spreadsheets, chasing leads that never convert, crafting messages nobody reads. The old playbook—blast emails, hope for replies—has calcified into ritual. An AI outreach tool breaks that pattern entirely. These platforms don’t just automate tasks. They read behavioral signals across the web, score engagement in real time, and orchestrate touchpoints that land when prospects actually care. The catalyst? Buying intent data—digital breadcrumbs showing when someone shifts from browsing to shopping mode. Companies…