AI

Sales teams are drowning in data. CRM records pile up. Email metrics multiply. Website analytics scroll endlessly. Yet despite this information avalanche, most salespeople still can’t answer the only question that matters: which leads are worth calling? The typical solution—traditional lead scoring—hasn’t evolved much since the early 2000s. Points get assigned based on job titles and company size. Maybe someone downloads a whitepaper and earns 10 points. A director at a Fortune 500 company? That’s 50 points automatically. Never mind whether they’re actually interested in buying. This system produces inefficient…

Sales reps spend just 28% of their week actually selling. The rest vanishes into data entry, follow-ups, and administrative tasks that drain productivity. Enter the AI sales agent—a virtual assistant that handles the grunt work while your team focuses on what matters: building relationships and closing deals. This isn’t about replacing salespeople. It’s about augmenting them with intelligent automation that qualifies leads, personalizes outreach, and maintains consistency across every touchpoint. Companies using AI in sales report up to 10-20% increases in ROI, with sales professionals saving approximately 2 hours and…

Picture a fishing net versus a fishing rod. With a rod, you’re casting one line at a time, waiting for a bite. It’s personal, intentional, but painfully slow when you’re trying to feed a village. A net covers more water—but cast it carelessly, and you’ll catch everything you don’t want while spooking the fish you do. That’s the dilemma facing modern sales teams on LinkedIn. The platform hosts 900 million professionals. Your ideal customers are definitely there. But reaching them manually? That’s like finding specific grains of sand with tweezers.…

Sarah Chen stared at her spreadsheet—again. Three months into her role as Head of Sales at a mid-sized fintech startup, she had 247 LinkedIn connections, 83 ongoing conversations, and exactly zero organized way to track who said what, when, or what happened next. Last Tuesday, she accidentally pitched the same prospect twice in 48 hours. The embarrassment was one thing. Losing the $180K deal was another. Six months later, Sarah’s team closed $2.3M in new business. Her response rate jumped from 15% to 47%. Her reps reclaimed 10 hours per…

Learn how Gro’s social proof automation helps businesses build trust, collect reviews, and boost conversions with less effort. When a potential customer lands on your LinkedIn profile, what do they see? A dormant feed with sporadic posts? Or consistent engagement, authentic content, and clear proof that you understand their world? The difference between those two scenarios often determines whether you win the deal or lose it to a competitor. That’s where Gro social proof automation comes in. Instead of manually scrambling to build credibility across platforms, Gro automates the entire…

LinkedIn ad costs range from $41 to $280 per lead depending on market and industry. See how outbound automation cuts costs by 90% with better lead quality. LinkedIn has earned its reputation as the premier B2B lead generation platform. With over a billion professionals and 80% of decision-makers actively using the platform to validate vendors and partners, it offers unparalleled access to qualified business audiences. What makes LinkedIn work is targeting precision—job title, seniority, company size, even specific accounts. This level of granularity means marketing teams can put their message…

Is your outreach system working for you—or silently working against you? Even the best AI sales outreach tools or fancy outreach software won’t help if you’re unknowingly making these 7 common mistakes. Here’s what you’ll find in this blog: Whether you’re a startup exploring AI-driven lead generation and outreach or experimenting with AI LinkedIn outreach, this is your practical guide. Is Cold Outreach Alive In 2025? Yes, cold outreach is still alive and kicking in 2025. But it’s not the same old spray-and-pray method. It comes with new rules. Let’s…

Let’s break down how AI can actually help with your cold outreach. In this blog, you’ll learn: So, if you’re a startup or BPO owner wondering whether to even start cold outreach, or you just want to understand what actually makes it work, this one’s for you. The Psychology Behind Successful Cold Outreach Let’s be honest: 99% of cold pitches out there are terrible. They’re long-winded, overly formal, and say things like “hope this finds you well” before diving into a five-paragraph pitch that no one asked for. And here’s…