AI tools

Sarah Chen stared at her spreadsheet—again. Three months into her role as Head of Sales at a mid-sized fintech startup, she had 247 LinkedIn connections, 83 ongoing conversations, and exactly zero organized way to track who said what, when, or what happened next. Last Tuesday, she accidentally pitched the same prospect twice in 48 hours. The embarrassment was one thing. Losing the $180K deal was another. Six months later, Sarah’s team closed $2.3M in new business. Her response rate jumped from 15% to 47%. Her reps reclaimed 10 hours per…

Learn how Gro’s social proof automation helps businesses build trust, collect reviews, and boost conversions with less effort. When a potential customer lands on your LinkedIn profile, what do they see? A dormant feed with sporadic posts? Or consistent engagement, authentic content, and clear proof that you understand their world? The difference between those two scenarios often determines whether you win the deal or lose it to a competitor. That’s where Gro social proof automation comes in. Instead of manually scrambling to build credibility across platforms, Gro automates the entire…

LinkedIn ad costs range from $41 to $280 per lead depending on market and industry. See how outbound automation cuts costs by 90% with better lead quality. LinkedIn has earned its reputation as the premier B2B lead generation platform. With over a billion professionals and 80% of decision-makers actively using the platform to validate vendors and partners, it offers unparalleled access to qualified business audiences. What makes LinkedIn work is targeting precision—job title, seniority, company size, even specific accounts. This level of granularity means marketing teams can put their message…

Let’s break down how AI can actually help with your cold outreach. In this blog, you’ll learn: So, if you’re a startup or BPO owner wondering whether to even start cold outreach, or you just want to understand what actually makes it work, this one’s for you. The Psychology Behind Successful Cold Outreach Let’s be honest: 99% of cold pitches out there are terrible. They’re long-winded, overly formal, and say things like “hope this finds you well” before diving into a five-paragraph pitch that no one asked for. And here’s…

B2B Cold outreach isn’t dead, but many of the tactics you’re using probably are. In fact, according to HubSpot’s 2024 State of Sales Report, 61% of B2B decision-makers ignore cold outreach emails entirely if they feel too generic or templated. That means your outdated cold outreach strategy could be burning more bridges than it’s building. In this blog, we’ll walk you through: Cold outreach in 2025 is increasingly powered by AI sales tools to streamline your outreach, allowing teams to scale faster while staying relevant. Whether you’re using cold outreach automation…