lead scoring

Sales teams are drowning in data. CRM records pile up. Email metrics multiply. Website analytics scroll endlessly. Yet despite this information avalanche, most salespeople still can’t answer the only question that matters: which leads are worth calling? The typical solution—traditional lead scoring—hasn’t evolved much since the early 2000s. Points get assigned based on job titles and company size. Maybe someone downloads a whitepaper and earns 10 points. A director at a Fortune 500 company? That’s 50 points automatically. Never mind whether they’re actually interested in buying. This system produces inefficient…