predictive lead scoring

Sales teams drown in prospects. Thousands of names sit in CRMs, each one a potential deal—or a dead end. The question isn’t whether opportunities exist. It’s knowing which ones deserve your time before someone else closes them. Enter propensity scoring: a predictive model that calculates conversion likelihood using real data instead of hunches. Gro’s AI sales agent automates this process, delivering transparent scores that reveal not just which leads matter, but why they rank where they do. What follows is a complete breakdown of how propensity scoring works, how Gro’s…