propensity score

The 1% Problem: Why Your Outbound is Stalling The “spray and pray” era is officially over. The average email outreach reply rate has plummeted to 1%. Here’s why, most teams are outbound blindly, trapped in what I call the “Snapshot Era” of Lead Scoring.  They define an ICP, buy a static list of titles, and hit “send.” But a lead being “qualified” on paper doesn’t mean they have a propensity to buy right now. To scale in 2026, modern revenue teams are moving toward Propensity Analysis, a research-backed methodology that…

Sales teams drown in prospects. Thousands of names sit in CRMs, each one a potential deal—or a dead end. The question isn’t whether opportunities exist. It’s knowing which ones deserve your time before someone else closes them. Enter propensity scoring: a predictive model that calculates conversion likelihood using real data instead of hunches. Gro’s AI sales agent automates this process, delivering transparent scores that reveal not just which leads matter, but why they rank where they do. What follows is a complete breakdown of how propensity scoring works, how Gro’s…