propensity analysis

The 1% Problem: Why Your Outbound is Stalling The “spray and pray” era is officially over. The average email outreach reply rate has plummeted to 1%. Here’s why, most teams are outbound blindly, trapped in what I call the “Snapshot Era” of Lead Scoring.  They define an ICP, buy a static list of titles, and hit “send.” But a lead being “qualified” on paper doesn’t mean they have a propensity to buy right now. To scale in 2026, modern revenue teams are moving toward Propensity Analysis, a research-backed methodology that…